Buy fairtrade food and products
The Fairtrade collection of organisations has developed a Fairtrade Certification Mark. When you find a product that bears this mark, you know that it has been procured through a process that has helped deliver better trading conditions to marginalised producers and workers. This usually involves setting a fixed and guaranteed price for the base commodity (eg coffee, cocoa) that is paid to the farmer regardless of variation in the markets and the machinations (and margins) of the middlemen.
The Fairtrade Labelling Organisation's mission is to 'enable sustainable development and empowerment of disadvantaged producers and workers in developing countries'. By buying Fairtrade-labelled products you are ensuring farmers and product makers in the developing world are receiving a fair cut of the money you spend.
How to do it now!
Buy Fairtrade certified products. The Fairtrade Association of Australia and New Zealand has an online resource where you can find out where to buy and sell Fairtrade products locally.
Support the Fairtrade Labelling Organisation (FLO). Due to the labelling programs run by Fairtrade, over one million farmers and workers from over 50 countries in Africa, Asia and Latin America are receiving higher wages for their efforts than they otherwise would have. This also improves the lives of their dependents - estimated to be another four million people.
Buying a gift? When buying a gift, be mindful of the effect that your purchase makes on the environment and others. What impact will your gift have on the environment? Has it been certified as Fairtrade? Is it tested on animals? Is an ethical alternative available? Consider whether the item you are giving is something meaningful, useful and lasting or just a waste of space and resources likely to be quickly dispensed with rather than maintained and treasured. Try to support businesses with positive, ethical practices and purchase goods with minimal packaging. The Oxfam Shop is a good place to start and if you're stuck for a gift, consider purchasing carbon credits or making a donation on the gift recipient's behalf.
Shop ethically. The Ethical Consumer Guide gives you the low-down on the environmental and social record of companies behind common brand names. Shop at the supermarket with a clear conscience! The guide also comes in an iPhone app.
Why is this action important?
A unique feature of Fairtrade is its focus on development; the certification system is specifically designed to facilitate capacity building and the empowerment of smallholder producers and disadvantaged workers in developing countries.
As well as ensuring workers and farmers in developing countries receive a more equitable return for their goods, the Fairtrade organisation works with them to improve the efficiency, health and education of their communities. In addition, they encourage farming and production practices that are environmentally sustainable.
From the perspective of a 'western' consumer, Fairtrade labelling allows you to buy products produced in developing countries with the knowledge that you are not exploiting another person or the environment.